Business Press Release

Archive for the ‘Marketing Strategy’ Category

Can you imagine creating a sweet in the shape of your face? The U.S. company Maynards offers customers the opportunity to immortalize their faces making them sweet.

Maynards is a company consolidated in the sector of sweets and candies that offers customers the opportunity to create a candy in the shape of your face through a contest.

People were selected with the “10 best faces” as the winners of the contest where many prizes will be drawn as travel, cash and other prizes ..

The idea of this paper is to take the concept that you can create something similar for the fans of your company. Do not you like a candy had your face?

It is interesting to see how an idea like this crazy half can become so popular and how a company like Maynards can get free advertising on the Internet and other means.

Such strategies are very good for enhancing the business, customer loyalty, create a nice image of the company, offer a more humane and enter the consumer’s mind.

Can you think of a new strategy of marketing with a human touch to your business? This is a very clever advertising campaign that can be adapted for other businesses. Are you all right? share your idea in a comment.